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How to Use Wine Gifts to Boost Your Business Success

Business gift giving is continuing to evolve in a positive way. In addition to recognizing important relationships, gift giving in the corporate world has also been proven to increase sales and revenue. In an increasingly competitive and crowded market, corporate gifting should be considered a critical part of any company’s marketing, sales, and operational strategies. The good news is that there are plenty of opportunities available to choose unique and impressive gifts that can really make your company stand out. From an invitation to curated wine events to a beautiful piece of drinkware, you can find the right gifts to help build your business.

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Creating Effective And Memorable Team Building Events

When corporations started coming around to the idea of teamwork, they realized something was needed to start building a sense of camaraderie within their companies. This is how team-building events gained popularity. Now, companies of all sizes understand the importance of team-building events for their overall success. However, for your team-building event to be the most effective, it needs to be memorable! You need a corporate event that your employees will be excited about. When considering corporate event ideas, think about these tips to make your event a success:Read more ›


Make Every Glass Count- How to get the most out of your wine

Wine is not beer. That is not to say there is anything wrong with beer; most people like to enjoy a pint. But, drinking wine is not the same as drinking beer. Most bottles of beer are going to taste the same as every other bottle from the same brand; they are indistinguishable from one another. But for wine, each bottle is distinct with its own taste, aroma, and sensation. You don’t drink a glass of wine as much as you experience it. It isn’t something to be rushed, but savoured. Here are a few ways to get the most out of your wine:Read more ›


Selecting a Wine-Tasting Course- How To Choose the Right One for You

Want to know how popular wine is? Google wine-tasting courses in your area and do a quick count. You will find this trend everywhere! Why have so many wine courses popped up? It might have something to do with the growing popularity of wine-tasting events. Employers, companies, and service providers have really tapped into wine-tasting events as a way to thank customers, improve client retention, and conduct a fun team building event for employees. Read more ›


Referral Blog

37% higher retention rate when customers are referred by other customers.

200% increase spending by customers acquired through referrals[1]

These are pretty remarkable statistics. Why would you not want to use your existing clients as a referral source?

A referral program based on word-of-mouth and can carry a lot of weight in a person’s decision making.

People like to do business with those they like and trust, that is a known fact. When your clients have a positive experience, they like to share the experience with those they know. That is the strength of word of mouth. Keep those people talking about you with a program that will guarantee to keep up the chatter. Reward them for spreading the good word about your business.

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The Right Wine for Every Event

Q – What kind of party doesn’t require wine?

A – It was a trick question; EVERY party needs wine; otherwise, it isn’t much of a party, at least in our books!

The real question is which wine do you serve at which event? Is it okay to serve champagne at backyard BBQ? What will people think if I serve up Malbec at a wedding? Is boxed wine too tacky for Christmas? We already know that wine needs to be matched with the right food to accentuate the strengths of both. Same goes for pairing wine with events. You want them to compliment each other just right. Here is something to get you started:

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What Is a Wine Pairing?

“What wine should I serve with this steak? Does it matter how the steak is cooked? Does that change whether I serve white wine or red?”

“Fish always goes best with white wine, right? Or is it champagne? I never remember…”

“I have this great new wine I want to show off, but it is a little sweet; I wonder what the best food is to pair it with…”

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Did You Know? Facts About Wine

Did you know that California is the fourth-largest wine producer in the world? Or how about that women are generally better wine tasters than men because their sense of smell is stronger? As far as we can tell, wine has been a part of world culture for almost ten thousand years. It has made an appearance in every region on the planet and played a role in all cultures. Read more ›


Becoming a Wine Connoisseur

A wine expert. There’s one at every party. You know the person: they usually have a small crowd around them who listen with rapt admiration as they swirl and sniff their wine and go into great detail about grape variety, tannins, and the best wine regions in the world. Part of you will roll your eyes, but another part of you will be envious of their talent. Face it: everyone wishes they knew a little bit more about wine. There is something inherently dignified and sophisticated about being a wine connoisseur.Read more ›


What Does Your Wine Taste Say About You?

What determines your character? North Americans believe that the month you were born and the positions of the planet do. The Japanese are convinced that your blood type decides your personality. And for centuries, the Chinese have firmly claimed that it is the year of your birth that maps out your behaviours. At SommEvents, we believe that everything you need to know about a person can be found in their wine taste! So, what does your taste in wine say about you?

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