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SOMMEVENTS

SommNews

Referral Blog

37% higher retention rate when customers are referred by other customers.

200% increase spending by customers acquired through referrals[1]

These are pretty remarkable statistics. Why would you not want to use your existing clients as a referral source?

A referral program based on word-of-mouth and can carry a lot of weight in a person’s decision making.

People like to do business with those they like and trust, that is a known fact. When your clients have a positive experience, they like to share the experience with those they know. That is the strength of word of mouth. Keep those people talking about you with a program that will guarantee to keep up the chatter. Reward them for spreading the good word about your business.

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The Right Wine for Every Event

Q – What kind of party doesn’t require wine?

A – It was a trick question; EVERY party needs wine; otherwise, it isn’t much of a party, at least in our books!

The real question is which wine do you serve at which event? Is it okay to serve champagne at backyard BBQ? What will people think if I serve up Malbec at a wedding? Is boxed wine too tacky for Christmas? We already know that wine needs to be matched with the right food to accentuate the strengths of both. Same goes for pairing wine with events. You want them to compliment each other just right. Here is something to get you started:

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What Is a Wine Pairing?

“What wine should I serve with this steak? Does it matter how the steak is cooked? Does that change whether I serve white wine or red?”

“Fish always goes best with white wine, right? Or is it champagne? I never remember…”

“I have this great new wine I want to show off, but it is a little sweet; I wonder what the best food is to pair it with…”

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Did You Know? Facts About Wine

Did you know that California is the fourth-largest wine producer in the world? Or how about that women are generally better wine tasters than men because their sense of smell is stronger? As far as we can tell, wine has been a part of world culture for almost ten thousand years. It has made an appearance in every region on the planet and played a role in all cultures. Read more ›


Becoming a Wine Connoisseur

A wine expert. There’s one at every party. You know the person: they usually have a small crowd around them who listen with rapt admiration as they swirl and sniff their wine and go into great detail about grape variety, tannins, and the best wine regions in the world. Part of you will roll your eyes, but another part of you will be envious of their talent. Face it: everyone wishes they knew a little bit more about wine. There is something inherently dignified and sophisticated about being a wine connoisseur.Read more ›


What Does Your Wine Taste Say About You?

What determines your character? North Americans believe that the month you were born and the positions of the planet do. The Japanese are convinced that your blood type decides your personality. And for centuries, the Chinese have firmly claimed that it is the year of your birth that maps out your behaviours. At SommEvents, we believe that everything you need to know about a person can be found in their wine taste! So, what does your taste in wine say about you?

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Wine Can Be Healthy for You!

We’ve all heard it before. We all love to mention it as we enjoy a glass of wine at dinner and at parties. The idea has been stated and passed around so often, that it has become embedded into our culture as a fact. But, is it actually true? Can wine be healthy for us? We would all like it to be true! Let’s take a look at some of the facts:

Wine and Cholesterol

It has been long believed that wine can be beneficial for the heart, but more recent studies have demonstrated that it may be also beneficial for the blood. Wine seems to raise the levels of HDL (good cholesterol) while lowering LDL (bad cholesterol). Furthermore, phenols (a chemical compound in wine) help to protect the arteries from the bad cholesterol.

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The Beginner’s Wine-Tasting Guide

Most people know that wine is made from grapes and not the kind you find in the grocery store.  Wine grapes are smaller than table grapes, have a sweet taste, thick skins and contain seeds.  It is this unique fruit that gives the world the large variety of wines available, and opens up so many opportunities for wine tasting and wine events that can be fun and educational for beginner’s right up to wine connoisseurs.

If you are just beginning to enjoy wine and attend wine tasting events, here is some basic knowledge to help you navigate through the world of wine.  From the most popular types of wines to the different smells and tastes you will experience, knowing what to look for and how to interpret it will really help you develop your own palate.

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Client Appreciation vs. Client Retention

Client Appreciation

Client Appreciation is all about saying “thank you”. Thank you for shopping with us, thank you for using our services, thank you for inquiring about what we have to offer you. Thank you. And that is the end of it.

Client Retention

Client Retention is about developing new, innovative and profitable methods of keeping your existing clients. Client retention consists of inviting your existing clients to return and use your products or services and those existing clients potentially referring new clients to you.Read more ›


Tips for Your First Wine-Tasting Experience

A question often asked of a sommelier (wine expert) why there are so many different types of wine.

Such a great question! My answer, there are as many wines as there are different taste buds.  Everyone will taste wine differently one from the other.

With access to wines from all over the world, there is no shortage of blends or varietals to try and to enjoy.  That being said, taking the time to learn about what you are drinking and be able to understand the depths and flavours of the wines you are tasting are just some of the reasons why attending a structured wine tasting is a good idea.

If you haven’t participated in wine tasting events before, here are some tips to keep in mind that will help you enjoy your first wine tasting.  Whether you attend a specific event or enroll in a wine tasting class, knowing these few pieces of information can help prepare you for the experience.

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