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Valentine’s Day is as good an excuse as any to take action to improve cooperation and employee morale in your workplace. It’s also a great opportunity to show appreciation for your clients too. Why is showing appreciation for those you work with important? Well, it just might be the catalyst for improving employee engagement on the job. When people feel engaged about the work they do, they tend to be more passionate and more connected to the company they work for or the companies they work with.

Many companies think they’re appropriately handling employee appreciation through a few catered lunches throughout the year, but research shows that in order for employees and clients to really feel valued, a more specific and targeted approach needs to be taken. That’s why hosting an event to discover wines can be exactly what’s needed to ‘wow’ everyone on your team.  

Wine Tasting

How Wines Can Help Your Company Win This Valentine’s Day

Valentine’s Day can be an excellent tool for companies. It’s a holiday centered on love, certainly, but also on appreciating the strengths of other people as well. This year, use Valentine’s Day as an opportunity to spread positivity and show respect and care for co-workers and clients. When employees or clients see how much time and effort you’ve put into organizing a wine tasting event just for them, we guarantee they’ll be feeling the love!

The good news is that corporate wine tasting events are very customizable. That means that depending on the size and dynamics of the group, a unique event can be created so that you can discover wines in a way that works for your company.

Here are some wine tasting event ideas that pair well with Valentine’s Day in a corporate setting.

  • Host a wine tasting class with a love theme. After each person has tasted all the wines, take a survey to tally up which wine was loved the most and then send each guest home with a bottle of that wine.
  • Chocolate and Valentine’s Day are a match made in heaven, so why not host a chocolate and wine pairing event?
  • Since Paris is known as the City of Love, host a wine event focused on the wines of France.

Additionally, if an event is not an option, try using wine gifts as a way to thank and show appreciation to clients. While they may be overrun with gifts during the holidays, a wine gift at Valentine’s Day will be seen as a thoughtful touch that will easily stand out.

Discover Wines With SommEvents

SommEvents has been helping corporate groups discover wines through wine tasting events and wine tasting classes for many years. We’re skilled in creating custom wine events that help bring employees together, as well as events that enable companies to impress their clients. Winter is an excellent time to host a corporate wine event, and lining up your event with Valentine’s Day can help solidify the message of appreciation you are trying to achieve. Contact SommEvents to find out more about wine event options for client retention or team building.

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