Marte started her wine education at the age of 17 when she visited the Bordeaux regions of Entre-Deux-Mers and Médoc. She has been hooked on wine ever since. Following her passions for travel and wine, Marte has spent the last three decades studying wines around the world. Along the way, she has also gone back to school to be formally trained. SommEvents is not Marte’s first business but certainly the one she is most passionate about. Coordinating events, selecting wines and food pairing, creating new ways of presenting wine and sharing her knowledge with clients never feels like work for her. Niagara is the region she has come to know in depth over the last 20 years and, although she makes her base there, no wine region is foreign to her. Using all of her knowledge, Marte helps companies with client-retention strategies using wine.
Life is a collection of moments….gather as many of the good ones as you can
For more than 10 years, Archie has been sharing his passion with the world. Retiring from his commercial photography business, he decided to follow his second passion — wine. He started from the bottom up, working at Hillebrand and Angels Gate at the same time. During the evenings, he took wine courses at Brock Univ. for the next two years, followed by a two-year program to become a Certified Sommelier, graduating with academic honours. While at Hillebrand, Archie initiated the back vintages program educating clients to the delights of older wines. Moving on to Southbrook Vineyards, he opened and managed the new Biodynamic winery for two years. He then spent 6 years at Reif Estate Winery, creating high-end sensory experiences at their chic sensory bar, educating staff and managing their wine club program. Needless to say he is a very busy person and he still wants to do more. Raised in the Niagara Peninsula, he feels a beckoning to reveal all the wonders and hidden-gem wineries that it has to offer. Becoming an integral part of SommEvents fits like a glove. Archie is qualified in all aspects of wine education that will give the client an exceptional experience. One of the more colourful sommeliers in the area, he is always entertaining and demystifying the aspects of wine.
Ashley's love of food and wine started when she was very young and remains on-going. After a decade of travelling to different wine regions to start her education, she has now completed her WSET level 3's and is working towards a Sommelier Certification and Italian Wine Certification. Ashley's wine philosophy has always been about providing an enjoyable and unpretentious experience for everyone.
Jennifer learned about wine in her 20’s after a local wine merchant encouraged her to explore wines other than the cheap and cheerful white Zinfandel, which was her usual choice. He explained what to expect from the producer, the terroir, the vintage, and more. This was the beginning of her love of wine.
Many years later, and after raising her family, Jennifer began her studies in wine and has taken the WSET Levels 1, 2 and 3 courses. In 2018, she attended the Intensive Sommelier program at the International Culinary Center in New York City, earning her Certified Sommelier pin.
Tracy is a certified wine professional with advanced qualifications from the Wine and Spirit Education Trust, allowing her to offer unforgettable wine experiences. Her extensive knowledge has led to consultations with restaurants and to in-depth wine sales and service training for staff.
Tracy has led wine tastings and food pairing sessions in restaurants, retail environments, and 1:1 with individual clientele; she has expertise in Guest/Client relations both with a renowned private winery. Her love and knowledge of wine are extensive and it is evident upon meeting her that client interaction is key to her.