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client retention

Referral Blog

37% higher retention rate when customers are referred by other customers.

200% increase spending by customers acquired through referrals[1]

These are pretty remarkable statistics. Why would you not want to use your existing clients as a referral source?

A referral program based on word-of-mouth and can carry a lot of weight in a person’s decision making.

People like to do business with those they like and trust, that is a known fact. When your clients have a positive experience, they like to share the experience with those they know. That is the strength of word of mouth. Keep those people talking about you with a program that will guarantee to keep up the chatter. Reward them for spreading the good word about your business.

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The Right Wine for Every Event

Q – What kind of party doesn’t require wine?

A – It was a trick question; EVERY party needs wine; otherwise, it isn’t much of a party, at least in our books!

The real question is which wine do you serve at which event? Is it okay to serve champagne at backyard BBQ? What will people think if I serve up Malbec at a wedding? Is boxed wine too tacky for Christmas? We already know that wine needs to be matched with the right food to accentuate the strengths of both. Same goes for pairing wine with events. You want them to compliment each other just right. Here is something to get you started:

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What Is a Wine Pairing?

“What wine should I serve with this steak? Does it matter how the steak is cooked? Does that change whether I serve white wine or red?”

“Fish always goes best with white wine, right? Or is it champagne? I never remember…”

“I have this great new wine I want to show off, but it is a little sweet; I wonder what the best food is to pair it with…”

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Client Appreciation vs. Client Retention

Client Appreciation

Client Appreciation is all about saying “thank you”. Thank you for shopping with us, thank you for using our services, thank you for inquiring about what we have to offer you. Thank you. And that is the end of it.

Client Retention

Client Retention is about developing new, innovative and profitable methods of keeping your existing clients. Client retention consists of inviting your existing clients to return and use your products or services and those existing clients potentially referring new clients to you.Read more ›

Wine says it All!

Have you been looking for just the right way to say ‘Thank You’ to your customers? Maybe a good team-building event for your employees? How about a way to break the ice with potential clients and your team? WINE says all those things!

At SommEvents, we specialize in matching your individual events with just the right type of wine. When we started, we wanted SommEvents to be a unique event planner. It was our goal to offer something with a twist. Wine seemed to be a natural choice! After all, it has been part of our celebrations for thousands of years. Plus, wine consumption in Canada has been consistently growing every year. In fact, Canada is one of the top consumers of imported wine.[1] The trend continues to grow as more and more Canadians discover the joy of wine. So, what kind of events can SommEvents plan for? Any kind! Below you will find a few examples.

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Team Building! Your Employees Are Your Most Valuable Asset

“Organizations that communicate effectively are 4.5 times more likely to retain the best people.”  ~  Watson Wyatt, Worldwide Consulting Firm


team collaboration


When an organization is able to retain their best employees, both productivity and the organizational bottom line will increase.

Your employees are your most valuable asset.  Ensuring their happiness while maximizing their productivity is critical to a successful organization.  One method to create a successful organization is to employ effective communication throughout the company and to create and sponsor team building events.  Research indicates that face-to-face communication is a proven means to effective communication.

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